蔚来汽车海外首家旗舰店登陆挪威 / SHL

2022-02-11 13:25来源：未知

位于卡尔·约翰斯大道上的NIO House Oslo

2017年，

彼时蔚来还被称为NextEV，蔚来汽车还未发布上市，

SHL建筑事务所已经开始设计蔚来的第一个品牌旗舰店，

至今仍被称为“最美牛屋”的蔚来中心 | 杭州西湖。

4年多来，SHL陆续设计了蔚来中心 | 上海兴业太古汇、蔚来中心 | 上海万象城、合肥产业园区”NeoPark”......

伴随着蔚来的成长，这段美妙的缘分从国内延伸至国外。

In 2017,

NIO was known as Next EV back then,

Schmidt Hammer Lassen Architects (SHL) designed its first NIO House,

NIO House Hangzhou West Lake,

which is still the most beautiful NIO House.

SHL has designed many NIO House projects in the past 4 years.

Now, our collaboration with NIO has extended from China to worldwide.

NIO House Oslo模型

2021年，

SHL非常荣幸地参与设计了蔚来的第一个海外旗舰店，

蔚来中心 | 奥斯陆现已开幕！

自此，两个专注于可持续发展和社会责任的团队，

将中国品牌推向了世界舞台。

让我们一同走进蔚来中心 | 奥斯陆。

In 2021,

SHL announces the opening of NIO House Oslo,

the first NIO House outside China.

Two teams focusing on sustainability and social responsibility,

are pushing Chinese designs to the world stage.

Here is the story about NIO House Oslo.

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“峡湾”——蔚来中心 | 奥斯陆

Fjord—NIO House Oslo

NIO House Oslo正门

中国电动汽车领军品牌NIO蔚来的第一家海外蔚来中心，现已在挪威奥斯陆市中心卡尔·约翰斯大道开幕。SHL建筑事务所的设计结合了NIO蔚来对汽车产业的革新见解与奥斯陆市中心的历史文脉，将蔚来中心 | 奥斯陆融入到周边的皇家宫殿、挪威议会、中央车站，以及更大范围的北欧环境中。

Schmidt Hammer Lassen Architects announces the opening of NIO House in Oslo, Norway - a showroom for premium smart electric vehicles that doubles as a community house. NIO selected Schmidt Hammer Lassen Architects to honour the brand’s progressive view of the automotive industry and merge it with the historic centre of Oslo; the Royal Palace, the Norwegian Parliament and the Central Station, as well as the Nordic setting.

客厅的设计为NIO蔚来用户提供了家一般的温馨体验

设计颠覆了传统的汽车消费体验，为蔚来汽车的用户和附近的社区创造出空间来。

The design of the new NIO House, located on Karl Johans Gate, is founded on a visionary concept that subverts the archetypal car purchasing experience, creating a space for the brand’s users and the wider community.

当地季节性羊毛织物包裹下的座椅温暖备至

SHL以独特的北欧设计见解呈现了NIO蔚来对绿色出行的乐观愿景“Blue Sky Coming”，以及适应未来斯堪的纳维亚半岛生活方式的场景。

Schmidt Hammer Lassen Architects' design team has successfully adapted the architectural and functional expression of NIO’s optimistic vision of a “Blue Sky Coming” for future solutions to mobility to a Scandinavian way of life.

富有生活气息的咖啡厅吸引NIO蔚来用户在此安坐、放松、共度时光

以社区为核心，该设计为NIO蔚来用户提供了家一般的温馨体验。

Schmidt Hammer Lassen Architects won the international competition in 2020 with the design of a community-focused house that provides a comprehensive experience of a second home for its users.

设计团队通过美学和空间概念传递出NIO蔚来的品牌形象和理念

“通过这个项目，我们很兴奋地发现了蔚来与其他汽车品牌在本质上的不同。”

"We were really excited learning how this brand fundamentally differentiate itself from other car brands."

橡木和白蜡木纵向拼接而成的木饰墙面

“一开始，我们沉浸在对未知的探索中，探寻奥斯陆这座城市和这里居民的需求。我们深刻地感受到，社区氛围、参与感、亲近自然、颂扬当地的历史和文化，正是他们最期待的。”

"We started sort of to indulge in an exercise, trying to see if we could find what was really essential to Oslo, to the people living in Oslo. And we came up with this feeling that it was all about engagement and community. It's about closeness and relationship to nature, as well as about a celebration of local taste and flavors."

明亮的的斯堪的纳维亚风格的客厅空间

“这次设计中，我们在蔚来中心 | 奥斯陆植入了“峡湾”概念。我们第一次来到这个空间时就一下子爱上了它。”

"Through this exercise, we came up with the concept that we named Fjord. When we finally got to see the space, we immediately fell in love with it."

NIO蔚来对绿色出行的乐观愿景“Blue Sky Coming”

“我们在中庭设计了一个开放式的大阶梯，如同雕塑一般向人们传递着构建社区的理念。”

"That's like this atrium, where we are placing a grand staircase, like a sculpture or monument that really embeds the idea of building community at the heart of what we're creating."

兼具座位功能的大阶梯将所有空间连接起来

“在材质方面，我们从当地收集的材料中获得灵感，创造了一种简约却不简单的体验。”

"In terms of materials, we've been inspired by strong local materials that we could gather. It's very limited without being minimalistic."

适应未来斯堪的纳维亚半岛生活方式的场景

“所选石材、木材、纺织品无一不精致且纯粹。天花板如同云雾一般呈现出半透明的状态。”

"It's quite sophisticated and pure. Its stone, its wood, its textile. The ceiling is going to be like this translucent cloud like feature."

NIO House Oslo 电动汽车展厅

“墙面被木饰面完全包裹成为大环境中的背景，水磨石的地面将所有空间连接起来。这样的组合就像天空，峭壁和起伏的海床，共同构成了峡湾的缩影。”

"The walls are all going to be cladded in wood as a backdrop to everything that happens there. And then we have this large terrazzo floor that connects all the spaces. Like a sky, a cliff wall and a seabed, almost like a fjord."